GLOWiD

Glow & Plump Chok Chok Serum

€24,95 €32,95

Chok chok serum gives an instant natural glow while evening out skin tone, moisturizing, plumping/working on fine lines, increasing skin elasticity and soothing the skin.

Chok chok serum is enriched with propolis, royal jelly and niacinamide but is of course packed with more of our favorite Korean ingredients for a healthy and natural glow!

Chok chok originally comes from a Korean phrase meaning "moisturized" but today is most often used to describe a dewy, plumped and moisturized skin with a lot of glow! The trend has a strong focus on multi-layered moisture and therefore includes moisturizing skincare products. Chok chok skin is so moisturized that it even glows without makeup.

Chok chok serum is created to easily bring out this moisturized and naturally dewy look easily and quickly without the need for more layers of skin care.

The product has a serum/cream texture that absorbs quickly into the skin without leaving a sticky finish.

Skin conditioning features:

  • Deeply moisturizing
  • Plumps the skin/works against fine lines
  • Evens out skin tone
  • Soothes and protects the skin

Can be used as:

  • Daily serum for radiant and plumped skin
  • Evens out skin tone
  • Glow primer
  • Mix with base makeup such as foundation, bb-cream or concealer for a glowing and smooth finish
  • Use as a natural highlighter

Some of the ingredients in chok chok serum and how they work

Gives a natural glow

  • Propolis. As many of you know, one of our absolute favorite ingredients is propolis, an antioxidant that gives a natural glow, is anti-inflammatory and works to calm irritation and inflammation in the skin.
  • Royal jelly combined with propolis gives a longer lasting glow to the skin.
  • Omija seed extract and Omija fruit extract Berry extract - Plumps and increases skin elasticity while reducing pigmentation/brown spots/uneven skin tone, evens skin tone and soothes skin.

Plumps the skin

  • 9x Peptide Complex - This blend of peptides promotes collagen, which in turn results in plumper skin.
  • Adenosine - promotes cell and collagen renewal

Evens out skin tone

  • Niacinamide Vitamin B3 - Balances excess sebum production and dead skin cells and boosts cell renewal.
  • Ginger extract - Powerful antioxidant that controls melanin production which in excess can cause pigment spots/brown spots = more even skin tone.
  • Rice bran oil - Rich in vitamin E and minerals works against free radicals and evens out skin tone.

Moisturizes the skin

  • Sodium Hyaluronate (high molecular) - Sodium Acetylated Hyaluronate (medium molecular) - Hydrolyzed Hyaluronic Acid (small molecular) deeply moisturizes the skin.
  • Panthenol and ceramide NP moisturize and retain moisture in the skin during the day so that the skin stays hydrated for a long time.

Protects and soothes the skin

  • Tocoerphyl Acetate - A derivative of vitamin E and an antioxidant that prevents skin damage and protects it from free radicals
  • Centella Asiatica Extract - also known as the herb that tigers roll over to heal their wounds. Contains, among other things, MadeCassic Acid which has an outstanding repairing function and has been used in Korea long ago for this very purpose. It also promotes collagen production
  • Licorice extract - Contains glycyrrhizic acid which is dexotifying while working against pigment spots / uneven skin tone.

We recommend chok chok serum to anyone who wants to work with radiance, moisture, against fine lines and a more even skin tone. It is optimal for normal, dry and mature skin that has begun to lose firmness and elasticity and we recommend it from at least 25 years and up.

  • Serum - After cleansing and toning - apply 1-3 pumps of serum and massage all over the skin in small circular movements before proceeding to lock everything in with a moisturizer
  • Glow primer - Use as a glow primer at the end of your daily routine by massaging 1-2 pumps over the skin, then continue with your bb cream, cc cream or foundation.
  • Mix with make up - Mix it with make up for a smooth application that lays softly over the skin and gives that naturally glowing look. Mix about 1-2 pumps with your bb cream, cc cream or foundation, with your concealer or with your blush for a glowing and nourishing finish
  • As a natural highlighter over cheekbones and under eyebrows and nose bone.

Extra glow hacks from team GLOWiD:

For maximum glow effect, do all 4 above steps!
Tip! Always have your shock shock serum with you to add some highlighting luster during the day if needed!


Aqua, Glycerin, Dimethicone, Methyl Gluceth-20, Niacinamide, Dipentaerythrityl Hexa C5-9 Acid Esters, Diglycerin, Glycereth-26, Butylene Glycol, 1,2-Hexanediol, Panthenol, Triethylhexanoin, Schisandra Chinensis Fruit Extract, Schisandra Chinensis Seed Extract, Schisandra Sphenanthera Fruit Extract, Propolis Extract, Royal Jelly Extract, Adenosine, 3-O-Ethyl Ascorbic Acid, Zingiber Officinale Root Extract, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Ceramide NP, Oryza Sativa Bran Oil, Centella Asiatica Extract, Tocopheryl Acetate, Glycyrrhiza Uralensis Root Extract, Acetyl Octapeptide-3, Palmitoyl Tetrapeptide-7, Acetyl Hexapeptide-8, Copper Tripeptide-1, Palmitoyl Tripeptide-1, Tripeptide-1, Hexapeptide-9, Nonapeptide-1, Polyglyceryl-6 Distearate, Phenyl Trimethicone, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Jojoba Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Cetyl Alcohol, Polyglyceryl-3 Beeswax, Ethylhexylglycerin, Sodium Polyacrylate, Benzotriazolyl Dodecyl P-Cresol, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Maltodextrin, Cyanocobalamin, Caprylyl Glycol, Pyrus Communis Fruit Extract, Hydrogenated Lecithin, Hedera Helix Leaf/Stem Extract, Pyrus Malus Fruit Extract, Ficus Carica Fruit Extract, Fragaria Chiloensis Fruit Extract

What is it in the formulation that gives the nice glow?

Glow and Plump Chok Chok serum is formulated with a combination of active ingredients that give a glow. Among other things, propolis extract in combination with royal jelly gives both a natural and long-lasting glow.

Is it suitable for an acne-prone/oily skin type?

This serum is recommended for skin lacking vitality, firmness and energy and is not designed for an acne-prone skin type.

What age is this product suitable for?

This serum is suitable from the age of 20 and above. Not only does it add radiance, but it also works to moisturize, soothe and smooth the skin, so it works for different ages with different skin problems.

Can it be mixed with makeup?

Yes, it can be used both as a regular serum but can also be mixed with your foundation, concealer or blush for a smooth and moisturized application with a natural glow. It is also good to use as a glow primer before makeup.

Can it be used near the eyes?

Yes, it can be used around the eye area and is dermatologically tested for sensitive skin. It tightens and brightens the eye area using ingredients such as ginger extract and rice germ oil formulated to brighten and add radiance.

Is there a fragrance in the product?

The fragrance is formulated not to cause irritation due to fragrance. The total composition is therefore 0.01%. Fragrances consist of a mixture of pear, ivy, apple and strawberry.

What is in the formulation that plumps the skin/improves elasticity?

9-peptide complex helps improve skin elasticity while adenosine promotes collagen and reduces fine lines/plumps skin.

What in the ingredient list evens out skin tone?

Three main ingredients work together to work on skin tone, niacinamide (vitamin B3), ginger extract and rice bran oil. Niacinamide Vitamin B3 balances excess sebum production and dead skin cells and boosts cell renewal. Ginger extract controls melanin in the skin, which in excess can cause pigment spots. Rice bran oil is rich in vitamin E and minerals that work against free radicals and even out skin tone.

Does chok chok shock serum work for sensitive skin?

This serum is formulated with soothing ingredients such as centella asiatica extract that calm, protect and strengthen the skin. It also contains licorice extract to soothe the skin and Tocopheryl Acetate (vitamin E derivative) to help prevent skin damage. It is also dermatologist tested for sensitive skin.

What are the different ways you can use the product?

In addition to being used as a serum for moisture, radiance and even skin tone, it can be mixed with makeup or used as a natural highlighter. It can also be mixed with moisturizer for an extra moisture and glow boost. It can also be used around the eyes as an eye serum.

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